Kumkum Bhagya (English: Vermillion In My Fate) is a Hindi-language Indian
Kumkum Bhagya (English: Vermillion In My Fate) is a Hindi-language Indian soap opera which premiered on 15 April 2014.[1][2] and is broadcast on weeknights on Zee TV. The show is loosely based on the novel Sense and Sensibility by Jane Austen.[3] Kumkum Bhagya is its Indian interpretation, which follows the life of a Hindu-Punjabi matriarch, Sarla Arora, who runs a marriage hall. Sarla lives with the hope of seeing her two daughters Pragya and Bulbul, happily married some day. The pivotal characters of this show are strong, feisty women, living together in an all-female matriarchal family. The series stars Sriti Jha, Shabbir Ahluwalia, Mrunal Thakur , Arjit Taneja and Vin Rana are in lead roles.The series is produced by Ekta Kapoor under the banner Balaji Telefilms. Continuing her tradition, Ekta Kapoor has named the series starting with the letter "K" because she feels it is lucky.[4] The show is directed by Sameer Kulkarni and developed by Ekta Kapoor.